Founder’s Note: There are some awesome moments cemented in Sunski history. Here, we travel back to 2012 when fellow Sunski founder Michael and I were featured in Outside magazine wearing our clear frame sunglasses, the Originals, and placed a huge bet on our first rounded style, the Dipseas. —Tom Stewart, Sunski Co-Founder
PART ONE RECAP
The Sunski story began in 2012 with a serendipitous Kickstarter that revitalized a few pairs of vintage sunglasses I found in a thrift store while on a surf trip in Australia. There was something about those colorful shades that caught my eye way back then. It was probably the same thing that caused them to garner so much attention when I wore them around back home. Those shades became the “Originals” that Sunski still makes to this day.
In the following summer of 2013 we launched another crowdfunding campaign on Indiegogo for what are now the Sunski Headlands. Those shades were based off the same Originals silhouette except with matte grey frames. Shortly thereafter in the Spring of 2014, we launched the Sunski Madronas which once again relied on the same Originals silhouette…except with tortoise frames. Maybe you’re starting to see the pattern.
What could be more wise and efficient than learning about an entire new product category, supply chain process, and customer market? The results were what one might expect when two accidental sunglasses designers undertake to design a wristwatch for no apparent reason. The Kickstarter campaign that we launched did a full-on faceplant in the first two days and we pulled the plug.
The very pair of shades that Gabby had that day is now safely stored in the Sunski time capsule vault, memorialized forever as the shades that sparked a wave of new designs that we’re still riding to this day. That pair became the inspiration for Sunski’s all-time best-selling round polarized sunglasses silhouette, the Dipsea.
In the months that followed, the newfound fervor for sunglasses design led Michael and me to Sindre, a wonderful Bay Area designer who moonlighted with us to bring the Dipsea concept to life after he finished work at his full time job. Three years on, Sindre is now Head of Design and Sunski and Dipsea remains our flagship design.
Since then, we’ve launched a ton of limited edition Dipsea color options. Although we continue to design and release new Sunskis, the Dipseas are still one of our top favorites!